Price: £27.99 - £20.99
(as of Feb 06, 2026 12:20:05 UTC – Details)


The unique and patented design allows you to swaddle with arms up and legs splayed in a more natural sleeping position, giving your baby access to his or her hands. Just being able to gently touch and rub their own face or suck on their hands without restriction, is key to your baby self-soothing. Your baby self-soothing means more sleep for everyone. Love to swaddle up are specifically designed to help your baby to quickly settle to establish an easy and peaceful sleep routine.
SUPPORTING NATURAL SLEEP: A newborn baby essential, Swaddle UP allows babies to sleep in the natural arms-up position; designed to help babies maintain a sleep routine by supporting self soothing, meaning more rest for all the family
SNUG IN SECONDS: Unlike blankets, our Swaddle UP is easy & quick to put on your baby & has a snug fit; 1.0 tog is ideal to maintain a 20-24°C temperature, keeping your little one cosy for a better sleep
MACHINE WASHABLE: We know that accidents happen, so our Swaddle UP is made from easily washable cotton that is tumble dryer friendly & made to last, wash after wash
HOSPITAL BAG MUST-HAVE: A trusted favourite for new mums, dads, our newborn swaddle Swaddle UP is a hospital stay essential; its soft, breathable fabric & easy-use design make it a perfect baby’s first present that every parent will love
SPEEDY NAPPY CHANGES: The easy double zip function allows quick & hassle-free nappy changes without disturbing your baby’s sleep; no velcro or buttons; supporting simplicity for busy parents